Coca-Cola’s cleanup work in Tanzania shows mixed motives

GlobalPost/GroundTruth

(Jacob Kushner/GlobalPost)

Coca-Cola is partnering with governments, NGOs, and other companies to improve access to water, occupying a gray area where genuine charity meets corporate profit.

DAR ES SALAAM, Tanzania — For years the Mlalakua River overflowed with garbage during each heavy rain. Homes would flood with water contaminated by sewage and trash. Even in the dry season, the narrow river had a nasty grayish hue, the product of runoff from the factories situated alongside it, residents and local water experts say.
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Some here call the Mlalakua River by a different name: the Coca-Cola River. The nickname comes from the red-brown hue of the water. But it may also reflect the fact that among those factories that line the river’s banks is a Coca-Cola bottling plant, one of three in Tanzania. As the world’s largest beverage retailer and one of its most recognizable brands, Coca-Cola goes to great lengths to protect its image. And a few years ago, someone at the company seems to have realized that being associated with a garbage-filled river was putting the company’s local reputation very much at risk.

So in 2012, Coca-Cola entered into a public-private partnership, or PPP, aimed at cleaning the river. The company — partnering with nearly a dozen government entities, nongovernmental organizations (NGOs), and other private companies — would dredge the sludge and garbage from the river, then engage the locals in a plan to keep it clean.
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But there are currents of criticism about the project — both from local residents and from a number of NGOs that focus on sustainable development. Critics wonder whether the cleanup was intended to achieve genuine and lasting change or to advance the short-term public relations goals of a multinational corporation. Indeed, most water experts and residents interviewed by GlobalPost say the Mlalakua River cleanup was inherently flawed. They say that while the river is undeniably cleaner, the project did not address the root causes of the pollution: the absence of a sewer system and trash collection for the communities along the river’s banks.
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A two-month investigation examines what happens when motives of good will and profit mix.

Read the investigation at GlobalPost

Across Africa, Coke is empowering women — to sell Coke products.

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Jacob Kushner/GlobalPost

DAR ES SALAAM, Tanzania — Last year, Coca-Cola announced a $100 million partnership with the International Finance Corporation to provide business skills training and micro-loans to “empower” women — those who sell Coca-Cola products, that is.
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The program has already involved 200,000 women in Nigeria who “touch the Coca-Cola value chain,” according to the company. For instance, a woman might receive a loan to buy water from a local Coke bottler and resell it in bulk, or a farmer who grows fruit used in Coca-Cola products might receive a loan to increase her crop yield. Watchdogs say the project, ironically called the Banking on Women initiative, is merely a savvy way for Coca-Cola to increase its own reach in the country while diverting so-called development funding from the International Finance Corporation, a subsidiary of the World Bank, to subsidize Coca-Cola’s profit-seeking activity.

Read the full investigation at GlobalPost or at the Huffington Post.

In Tanzania, Coke improves medical distributions

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Jacob Kushner/GlobalPost

A successful Coca-Cola partnership in Tanzania to better distribute medicine across the country shows that not all public-private partnerships have to be self-serving.
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DAR ES SALAAM, Tanzania — Coca-Cola, the world’s largest beverage retailer, has an unparalleled ability to get its goods to anyone and everyone. In Tanzania, Coca-Cola reaches areas where even essential medicines and life-saving medical supplies do not. An incredible 35 to 40 percent of all orders for medicine from Tanzania’s 5,000 health centers go unfilled due to “stock-outs.” The drugs simply don’t arrive.

If Coca-Cola can reach all corners of Tanzania, why not medicine? At last it is beginning to, thanks to Project Last Mile, a partnership that is helping to fix a number of kinks in the medical distribution process.

Read the full feature at GlobalPost.