The NFL’s Global Blitz
By Jeff Kushner and Jacob Kushner
Football is America’s most popular sport, but gaining fans abroad has been more brutal than a January playoff game in Green Bay.
While other American professional sports leagues have made inroads into Europe, Asia and Latin America, the NFL has won over dedicated fans in only a few select countries.
With the Super Bowl attracting more viewers each year than any other sporting event in the world, what has the NFL done to try and win the hearts and minds of sports fans abroad?
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