Getting Out of Gridlock, One Text at a Time

Din Haitao/Xinhua /Landov

Urban Kenyans hate wasting time in traffic as much as you do, and they’re turning to mobile-phone apps to free up the road.

By Jacob Kushner
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Traffic in Nairobi is so mind-numbing it makes L.A.’s Interstate 5 look like the Autobahn. Motorcycles squeeze between cars and trucks that practically park on major boulevards and highways. Street peddlers walk to and fro selling newspapers, flowers, air fresheners and children’s toys to captive audiences. Roundabouts become cartoonishly clogged.

Nairobi is the world’s fourth most congested city, far worse than any in the U.S., according to a 2011 survey. Kenya’s government estimates traffic jams cost Nairobi $600,000 per day in lost productivity and wasted fuel. That’s $219 million per year.

As the number of cars on the road increases, the city’s future holds even more frustration and waste, unless Nairobi can find a different type of solution for its traffic woes. One team at IBM’s headquarters in Nairobi thinks it’s found an answer – and if it works, it could provide relief to millions of commuters throughout the developing world.
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